Republic of Moreland

March 24, 2010

Practising what we preach

I’m conflicted about vege2go in Lygon Street, Brunswick. The food is okay, the prices are somewhat okay, the place is clean and pleasant. And the folk are very nice and they’re kiddy-friendly and all. But while they preach saving the earth, with Peter Singer sermons plastered over their walls, the place whifs of petrochemical excess. Not only are the chairs and tables plastic, but their smoothies and juices — even ‘eat-in’ versions — are served in plastic cups with plastic lids. Half the cutlery is disposable plastic, too. You may as well be eating at McDonald’s. And much of their produce is out of season, and so would’ve accrued lots of fossil-fuelled food miles. I’ve seen melon & berries in their winter fruit salad, for example. And the pantry stuff on their shelves is all imported.

And when the vege2go folk preach good nutrition, perhaps they might reconsider zapping their food in the microwave. Several studies show significant nutrient loss from food subject to microwaving. And perhaps they should reconsider selling the coloured lolly-water posing as health tonic.

Compare and contrast with Each Peach, just a few shops up. The folk there source local produce, would not at gunpoint even consider microwaving their food, and they sell home-made pantry goods. Their furniture and adornments are reused and recycled stuff. And their walls don’t preach saving the planet. They’re just doing it, in their own delicious way.

Perhaps vege2go just has more mainstream appeal, which is good. Different strokes, I suppose.

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